Our principles

In developing the content of the Talk About Alcohol website, the following general principles have been adopted.

The content should provide information and activities to allow young people to understand the effects of alcohol, especially on the immature body.
The content should reiterate the legal restrictions on drinking alcohol, especially as they relate to young people and risk groups.
Abstinence should be positioned as a genuine choice in relation to alcohol and should not be presented in a negative light.
Young people should not feel they have to drink alcohol in order to enjoy themselves or be accepted by their peers.
Scenarios should not assume that young people choose to drink alcohol, and abstinence should score positively.
The content will not portray drinking alcohol as a means of increasing confidence, sexual attractiveness or social acceptance.
The content may offer advice for sensible drinking provided this relates to those of legal drinking age.